If you haven’t been to Save.ca lately you need to check it out as you will find that the user experience is greatly improved. The experience is simply much more user friendly. The majority of the flyers are now fully tagged which allows the user to create shopping lists, find the store closest to their location, share favorite deals socially (I do this daily), add the retailer to favorites lists and click through to the company website. Download the app and you can scan your favorite loyalty cards, redeem coupons through the cash back feature, find stores using your phones GPS signal and it gets better. Check out the new deals section, read the articles to improve your shopping experience and even step up your game in the kitchen by watching one of our how to recipe videos. If partying is more your thing join the next Twitter party which are always among the top trending events on Twitter. Of course there is more so it’s time to check it out.
What does this mean for our advertisers?
Replacing the flat rate model we once had we will put your company on a cost per view (CPV). How this works is we agree on a budget for each flyer campaign and it is up to Save to hit that budget on a CPV basis. This encourages a relationship between Save and the advertiser to grow together and it is up to us to deliver the audience we agree to at the start of the campaign. Once we show a high ROI we know if we can increase the flyer views the advertiser will see the added value with the increased investment. This is our standard flyer view opportunity. Now comes the fun part! The flyer tagging allows us to share metrics well beyond flyer views, page views and impressions. We are able to share product information such as which flyer items are being clicked on most frequently, click thrus to the company website, total items added to shopping lists and total dollar value added to these lists. This is valuable information which can help with planning of future flyers in terms of products but it also shows the likely ROI as we know these shopping lists are being used for the consumer’s next shopping trip. In order to maximize the traffic we will also include your flyer with a save.ca e-blast to our 1 million subscribers coast to coast. This isn’t even close to everything the site has to offer but since I like to keep my blogs to 500 words or less this is all you are going to get for this one. You will just have to set up a meeting to discuss your next flyer, deal or coupon campaign and I will knock your socks off with the all new Save.ca.
For those of you that haven’t been paying attention the Save.ca (@Saveca) Twitter parties are a big deal. The next Save social media bash will take place on June 22, 2016 at 8:00pm and last call for all tweets will be 9:00pm. My first Save.ca Twitter party experience took place shortly after I arrived at Metroland Corporate Sales and I remember being online and trying to figure out why the save.ca Twitter account was blowing up. Naturally I joined the party not knowing that this was an organized event and well organized at that. It ended up trending in the top 5 in Canada which is very impressive considering the competition for attention on Twitter. On average we hit 5 million impressions with the record reach being 20 million impressions for our parties.
If you are an advertiser on Save make sure your social media department or person is ready to play on June 22nd. If you aren’t currently advertising on the site this may be a good opportunity to jump in to the fray and see how valuable this deal seeking audience is for your brand or banner.
If you are a deal seeker interested in anything barbecue related you definitely don’t want to miss this. Simply answer questions asked by our host Amrita Singh (@frugalocity) a regular guest on CTV’s Canada Am and CBC’s Stephen and Chris and you will have the chance to win amazing prizes for each question answered correctly. Winners will be selected and announced at the end of the hour. So make sure you join in, get ready to save and don’t forget our hashtag #BBQ4less.
I read an article this week in Canadian Retailer which compared digital and print flyers providing some insight into the future of each platform and what their role with Canadian consumers may be going forward. I found this article to be informative as it backed up my opinion that even with the rise of the digital age, traditional print flyers are still the number one driver in terms of driving people to stores which translates to driving more sales than digital flyers. It is true that more and more retailers are adding a digital component to their flyer media mix but printed circulars are still the number one choice for Canadians. 80 per cent of respondents to a recent BrandSpark survey said that they were still looking at printed flyers on a weekly basis. Printed flyers also allow local businesses to stay connected to their communities which digital flyers as a rule do not do. As far as newspapers go Metroland leads the way having a strong connection with our communities it’s even part of our logo “Connected to your community”.
There are advantages to digital flyers such as tracking purchasing trends, product engagement, and data on customer behavior so figuring out the right media mix between print and digital is important and unique to each retailer. The most advanced flyer advertisers in Canada have already found this mix so if you are a flyer advertiser and haven’t done so it clearly should find it’s way on to your to do list. Metroland has always been the leader in targeted flyer distribution using POS and customer data, lifestyle data and other targeting data to offer the best available targeting to our customers which translates into a higher ROI. Metroland also has Save.ca a national leading online flyer/coupon deal site offering all of the latest digital trends so we have you covered.
Takeaways for me include flyer distribution and printing being a feel good story in terms of importance to retailers and for best results you should have a print and digital flyer presence. I will end on this note which is mentioned in the article 72 per cent of shoppers “would be upset, stop shopping at the store or just think its a bad idea” if the stores they shop at stopped distributing a printed flyer. For the complete article follow the link below.