Promote Your Brand with Metroland

In recent years I have made my living selling multimedia campaigns for clients which include printing, flyer distribution, direct mail, posting the flyer on save.ca (Metrolands digital flyer and coupon site) and various online marketing platforms such as geofencing, sponsored content, behavioral targeting, ROS you get the idea. I have always been a believer in the multimedia approach as opposed to being a 1 trick pony. In today’s ever changing advertising landscape if you are just responding to the customers ask that is no longer enough. With the emergence of digital media and Metroland’s reputation being the kings of print we need to introduce and sell our digital platforms to our customers. It is crucial that we offer these digital opportunities to our clients along with traditional media such as Metroland’s targeted flyer distribution, creative executions (door hangers, post its, flyer wraps etc.) and ROP.

At Metroland Corporate Sales we tie in traditional and new media which is proving to bring positive results for our advertisers. We have many flyer options both printing and distribution utilizing our 170+ community and daily newspapers. We have creative execution options such as door hangers, post it-notes, leaf bags (not the sports team thank thankfully), post cards, flyer wraps, false fronts (this gets you a wrap around the front of the newspaper), and anything else you can dream up. Now comes the fun part. Advertisers are still learning Metroland has many viable digital options. Most know save.ca, WagJag and our community sites which are all very strong, industry leading high traffic sites which boast over 8.5 million monthly unique visitors. What many still do not know is Metroland offers an ad exchange through another Torstar property EyeReturn which has over 30,000 sites in the network including nearly 90 per cent of the most visited sites in Canada. It is through this arm that we offer our geofencing and behavioral targeting. Another digital trend sponsored content is a natural for us as we can share your message on our 40 plus community and lifestyle sites. Tap into our 3 million opt in emails through WagJag, Save.ca and Travel alerts and target these deal seekers by lifestyle, income, postal code and more. Use Save.ca to promote your contest, run a daily deal with WagJag or challenge me to come up with a creative solution to meet your advertising needs. We also have a strong automotive audience with Metroland owned sites like Wheels.ca and Autocatch and a very impressive behavioral targeting platform with literally hundreds of user segments on auto alone which you can target. Of course there is much more depending on your marketing needs.

So give me a call, send me a note and let’s sit down or set up a call to discuss your marketing needs so that we can together come up with a multimedia solution to promote your business or product.

Follow me on Twitter @GeoffJosey

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Geofencing Metroland and the Blue Jays

I recently read an article on MarketingMag.ca that focused on brands tapping into the recent success and lofty expectations of our very own Toronto Blue Jays. So my head started to spin to find a solution as to how my clients could best tap into this audience. The answer is pretty simple Metrolands geofencing. Metroland can leverage our ad exchange which includes over 30,000 premium Canadian websites on our mobile network that equates to 90 per cent of the top Canadian websites. For those that are not yet familiar with how geofencing works it’s pretty simple:   When a user is on their mobile device with location services on we can target those users with your ad while they are surfing the web from their phone. For example if they were checking the box score on Sportsnet from the game your ad may appear. We simply target a radius from the Rogers Centre for example 1 km. Not only would your brand reach people at the game but also those in bars in restaurants in the area which taps  into the audience you are after. I would hazard to guess that during a Blue Jays home game the available impressions with this platform would be very high. Depending on volume you can purchase these impressions for as low as $8 per thousand. Let’s get in touch if geofencing would make sense for your brand. Check out the Marketing Mag article which I have copied below.

Follow me on Twitter @GeoffJosey

http://www.marketingmag.ca/brands/brands-should-swing-for-the-fences-as-baseball-season-starts-171719

 

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Email Marketing On The Rise

Earlier this week Marketing Magazine published an article on email marketing stating that it is on the rise. Email marketing in 2015 was up 14.8 per  cent over 2015 and another increase is expected in 2016. According to the article 8 out of 10 consumers want to receive emails from brands they are interested in so I am referring to permission based emails. Since the new anti-spam laws were introduced in 2014 a more targeted approach has been adopted to email marketing campaigns.

Metroland Media has over 3 million opt in emails across Metroland brands such as Save.ca, WagJag and Travel Alerts. These emails allow us to target users based on geography, user interest, demographic data etc. and of course you can also send out mass emails much like you would with a printed flyer if that is what you want. Even before the article was released I noticed that the demand for this type of marketing was increasing as more and more corporate clients have been asking for email solutions and I see the engagement when included in presentations.

If you are looking at sending your message out to consumers who want more information regarding your brand there isn’t a better place than Metroland’s 3 million plus opt in emails. Whether it is your first campaign or have completed many get in touch with me so we can share our audience with your new potential customers. I have copied a link to the article that appeared on Marketingmag.ca.

http://www.marketingmag.ca/advantage/email-marketing-is-on-the-rise-in-canada-169813?utm_source=EmailMarketing&utm_medium=email&utm_campaign=AM_Daily

Follow me on Twitter @GeoffJosey

LinkedIn @ Geoff Josey

 

Nothing Beats Mixing Business With Pleasure

This past weekend I had the pleasure of entertaining an agency that represents my largest account. A fun time was had by all (even though I got stuck watching the Leafs/Sens) not to mention the business relationship building. So often we get lost in paperwork, driving sales and meeting our daily tasks. But when you can mix business with pleasure with some drinks, meals and fun with those you work so closely with on a daily basis it goes a long way. This was great team building not only for the client but also the Metroland team which included the digital rep  I work so closely with but also our respective managers especially being the new guy where I am still getting to know everyone. I am not sure how often I will have opportunities like this but what I do know is it’s important to add a fun element into our professional lives.

Are Radio Advertising Dollars Going Digital?

For a while now I have been hearing from some businesses that “we are cutting back on our print and shifting those dollars to other marketing platforms” This for the most part has meant shifting to radio and digital. Thankfully being a business development manager for Metroland Media I have been able to save these dollars and shift into digital platforms such as content marketing, audience extension and geofencing. But just last week I met with 3 separate local car dealers who are cutting their radio advertising budget between 50 and 100 per cent and putting those dollars into digital platforms. The reason I was told was 50 per cent of automotive leads from these dealers are now coming from the internet. And this is while spending very little locally on digital campaigns. These car dealers aren’t stupid people so what do you think they are going to do if it sells more cars? Of course they are going to ramp up their digital campaigns. A $2000 to $5000 monthly digital budget with current available online automotive targeting goes a long way and yes car sales will go up. If you think about it it really does make sense. Think about your last car buying experience I will bet a pay check that you searched online for that vehicle. I will bet that is likely where you made the decision on your vehicle of choice. If I was in the car business I would definitely have a significant digital strategy to reach this audience.

The issue I see with the radio executives at least from what I have seen is they do not have the digital platforms to keep this revenue. They are trying but I know when I come in to a business after the radio guys have done there best digital pitch Metroland has exactly what the doctor ordered to look after their digital needs. I also do not notice the radio reps running around with their print is dying pitch anymore as I believe they are starting to notice they have their own challenges. Is this the beginning of the end for local radio media buys at least at the level we have seen in the past? Or is it just a blip and these customers will come back to radio? Or maybe the broadcast giants will invest in the proper digital platforms if it’s not already too late.