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Geofencing Metroland and the Blue Jays

I recently read an article on MarketingMag.ca that focused on brands tapping into the recent success and lofty expectations of our very own Toronto Blue Jays. So my head started to spin to find a solution as to how my clients could best tap into this audience. The answer is pretty simple Metrolands geofencing. Metroland can leverage our ad exchange which includes over 30,000 premium Canadian websites on our mobile network that equates to 90 per cent of the top Canadian websites. For those that are not yet familiar with how geofencing works it’s pretty simple:   When a user is on their mobile device with location services on we can target those users with your ad while they are surfing the web from their phone. For example if they were checking the box score on Sportsnet from the game your ad may appear. We simply target a radius from the Rogers Centre for example 1 km. Not only would your brand reach people at the game but also those in bars in restaurants in the area which taps  into the audience you are after. I would hazard to guess that during a Blue Jays home game the available impressions with this platform would be very high. Depending on volume you can purchase these impressions for as low as $8 per thousand. Let’s get in touch if geofencing would make sense for your brand. Check out the Marketing Mag article which I have copied below.

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http://www.marketingmag.ca/brands/brands-should-swing-for-the-fences-as-baseball-season-starts-171719

 

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Email Marketing On The Rise

Earlier this week Marketing Magazine published an article on email marketing stating that it is on the rise. Email marketing in 2015 was up 14.8 per  cent over 2015 and another increase is expected in 2016. According to the article 8 out of 10 consumers want to receive emails from brands they are interested in so I am referring to permission based emails. Since the new anti-spam laws were introduced in 2014 a more targeted approach has been adopted to email marketing campaigns.

Metroland Media has over 3 million opt in emails across Metroland brands such as Save.ca, WagJag and Travel Alerts. These emails allow us to target users based on geography, user interest, demographic data etc. and of course you can also send out mass emails much like you would with a printed flyer if that is what you want. Even before the article was released I noticed that the demand for this type of marketing was increasing as more and more corporate clients have been asking for email solutions and I see the engagement when included in presentations.

If you are looking at sending your message out to consumers who want more information regarding your brand there isn’t a better place than Metroland’s 3 million plus opt in emails. Whether it is your first campaign or have completed many get in touch with me so we can share our audience with your new potential customers. I have copied a link to the article that appeared on Marketingmag.ca.

http://www.marketingmag.ca/advantage/email-marketing-is-on-the-rise-in-canada-169813?utm_source=EmailMarketing&utm_medium=email&utm_campaign=AM_Daily

Follow me on Twitter @GeoffJosey

LinkedIn @ Geoff Josey