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Using Metroland to Promote your Black Friday/Cyber Monday sales

By now it is no secret that Black Friday has turned into a major retail event for Canadians. We may not have caught up to our neighbors to the north yet but it is definitely a growing phenomenon. This year 19.3 million Canadians plan to shop on Black Friday/Cyber Monday with an expected spend of 10.3 billion dollars. Metroland has the perfect audience to advertise your brands with 170+ community and daily newspapers across Ontario. We also have numerous digital platforms not only in our newspaper markets but also province wide as well as national verticals and platforms like Save.ca and WagJag. Then there are the 3 million opt in emails, mobile geofencing (can include the US), tie in behavioral targeting, a content marketing campaign, takeovers on our community network and national sites, and of course impressions on any of the verticals.

To summarize our audience Metroland print products (Mostly newspapers) deliver to over 3.7 million households in Ontario, our digital audience (our own websites including 39 community sites) has about 9 million monthly unique visitors (imagine the impact of branded content) and as I mentioned 3 million opt in emails via Save.ca, WagJag and Travel Alerts. We also have over 30,000 of Canada’s leading websites (roughly 90 percent of the top sites in Canada) as part of our ad exchange if you want to run geofencing or behavioral targeting campaigns. Not to forget automotive we have 2 of Canada’s leading automotive sites in our arsenal Wheels.ca and Autocatch.

Now comes the fun part. If you book a Black Friday/Cyber Monday campaign we have some super deals. We will craft a digital package for you at 25 per cent off our rate card rates. If you book a holiday campaign in our newspapers as long as you buy a Black Friday ad we will give you a future ad of the same size in the same market at no charge as long as you run within a 6 week window. Keep in mind this is a corporate sales promotion as opposed to a local one. Simply get in touch if you want me to put together a proposal for your company or client.

Follow me on Twitter @GeoffJosey

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Promote Your Brand with Metroland

In recent years I have made my living selling multimedia campaigns for clients which include printing, flyer distribution, direct mail, posting the flyer on save.ca (Metrolands digital flyer and coupon site) and various online marketing platforms such as geofencing, sponsored content, behavioral targeting, ROS you get the idea. I have always been a believer in the multimedia approach as opposed to being a 1 trick pony. In today’s ever changing advertising landscape if you are just responding to the customers ask that is no longer enough. With the emergence of digital media and Metroland’s reputation being the kings of print we need to introduce and sell our digital platforms to our customers. It is crucial that we offer these digital opportunities to our clients along with traditional media such as Metroland’s targeted flyer distribution, creative executions (door hangers, post its, flyer wraps etc.) and ROP.

At Metroland Corporate Sales we tie in traditional and new media which is proving to bring positive results for our advertisers. We have many flyer options both printing and distribution utilizing our 170+ community and daily newspapers. We have creative execution options such as door hangers, post it-notes, leaf bags (not the sports team thank thankfully), post cards, flyer wraps, false fronts (this gets you a wrap around the front of the newspaper), and anything else you can dream up. Now comes the fun part. Advertisers are still learning Metroland has many viable digital options. Most know save.ca, WagJag and our community sites which are all very strong, industry leading high traffic sites which boast over 8.5 million monthly unique visitors. What many still do not know is Metroland offers an ad exchange through another Torstar property EyeReturn which has over 30,000 sites in the network including nearly 90 per cent of the most visited sites in Canada. It is through this arm that we offer our geofencing and behavioral targeting. Another digital trend sponsored content is a natural for us as we can share your message on our 40 plus community and lifestyle sites. Tap into our 3 million opt in emails through WagJag, Save.ca and Travel alerts and target these deal seekers by lifestyle, income, postal code and more. Use Save.ca to promote your contest, run a daily deal with WagJag or challenge me to come up with a creative solution to meet your advertising needs. We also have a strong automotive audience with Metroland owned sites like Wheels.ca and Autocatch and a very impressive behavioral targeting platform with literally hundreds of user segments on auto alone which you can target. Of course there is much more depending on your marketing needs.

So give me a call, send me a note and let’s sit down or set up a call to discuss your marketing needs so that we can together come up with a multimedia solution to promote your business or product.

Follow me on Twitter @GeoffJosey

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Geofencing Metroland and the Blue Jays

I recently read an article on MarketingMag.ca that focused on brands tapping into the recent success and lofty expectations of our very own Toronto Blue Jays. So my head started to spin to find a solution as to how my clients could best tap into this audience. The answer is pretty simple Metrolands geofencing. Metroland can leverage our ad exchange which includes over 30,000 premium Canadian websites on our mobile network that equates to 90 per cent of the top Canadian websites. For those that are not yet familiar with how geofencing works it’s pretty simple:   When a user is on their mobile device with location services on we can target those users with your ad while they are surfing the web from their phone. For example if they were checking the box score on Sportsnet from the game your ad may appear. We simply target a radius from the Rogers Centre for example 1 km. Not only would your brand reach people at the game but also those in bars in restaurants in the area which taps  into the audience you are after. I would hazard to guess that during a Blue Jays home game the available impressions with this platform would be very high. Depending on volume you can purchase these impressions for as low as $8 per thousand. Let’s get in touch if geofencing would make sense for your brand. Check out the Marketing Mag article which I have copied below.

Follow me on Twitter @GeoffJosey

http://www.marketingmag.ca/brands/brands-should-swing-for-the-fences-as-baseball-season-starts-171719

 

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Metroland’s Geofencing – the Latest and the Greatest

By now it is no secret that most businesses need an online marketing strategy in order to capture an audience that is growing by the day to complement traditional media such as print. This is becoming old news and what you hear now is businesses that do not have a mobile marketing strategy you are missing an audience which in some cases may be the only way to reach for example millennials. As more and more of us continue to use our smart phones and tablets as the primary internet source in the confines of our homes to surf the web a mobile marketing strategy becomes a crucial element of any marketing plan. We do after all buy and sell audience.
Lucky for you and Me Metroland Media has many ways to reach the mobile audience but my favourite is our geofencing platform. Geofencing uses the GPS signal in mobile devices when location services are turned on so that we can serve up ads to users surfing websites within a radius for example 2 km around a Health club to attract new members. Metroland’s geofencing platform has access to over 30,000 premium Canadian websites and apps such as Kijiji, The Weather Network, Rogers Sportsnet and cbc.ca just to name a few. We can serve ads on all of these sites as part of our geofencing capabilities thanks to Eyereturn Marketing (a subsidiary of TorStar).
To provide an example of the relevance of this audience let me share an experience I had in the Kingston market which is by no means leading the way from a mobile marketing perspective. During the first week of September when post-secondary students were coming back to town I sold just fewer than 2.5 million impressions to local businesses wanting to primarily reach this audience. This ranged from pizza places to auto shops to retailers both local and national. Many of these impressions were targeted within a 1-3 km radius around the campus and to be delivered within a relatively short period of time (1-3 weeks). Not only is a mobile marketing strategy the best way but also arguably the only way to reach this audience. In addition to the obvious benefits the CTR (click thru rate) is very high. In most cases from my experience on the Metroland network geofencing averages a .5 per cent CTR and upwards of 1 per cent depending on the campaign. 100,000 impressions which is a $1000 investment with Metroland, in many cases would bring 500-1000 clicks with the extreme low end being 350 if the campaign bombed. Take that to the bank for a ROI.
If your company has a digital strategy and you think that is enough chances are you need to re-evaluate your marketing strategy and introduce a mobile marketing campaign. For my money and yours in my opinion there is not a better place to start then a Metroland geofencing platform.
Follow me on Twitter @GeoffJosey

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FlyerMail introduces new Multimedia bundles

FlyerMail a division of Metroland Media in the east region has introduced 2 new multimedia bundles for the 4th quarter that combines direct mail, mobile marketing, Save.ca, and newspaper display advertising. If direct mail is your thing but have the need for a complete marketing strategy this could be the platform for you.

With these packages you will receive the following:

  • 54,000, 2 sided, full colour flyers mailed through Canada Post.
  • 120,000 or 240,000 annual geofencing impressions which is our location based mobile marketing platform targeting over 30,000 premium Canadian websites.
  • 1/8 page full colour ad in the local Metroland newspaper.
  • Your FlyerMail flyer posted on  Save.ca for 30 days targeted to your market.

If you want to run in FlyerMail 6 times per year the monthly cost is just $1105 per month. (54,000 flyers 6 times per year, 120,000 annual geofencing impressions, 6 newspaper ads per year, your flyer posted on save.ca 6 times per year) If you want to run monthly in FlyerMail the cost is $1940 per month.(54,000 flyers 12 times per year, 240,000 annual geofencing impressions, 12 newspaper ads and your flyer posted on save.ca every month.

If these packages do not suit your marketing needs we will come up with custom packages that work for your business.

Follow me on Twitter @GeoffJosey

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Geofencing The Key To Get Your Advertising Message Into Queens Campus

For years one of my biggest challenges has been find a way satisfy the very large appetite of my clients to get their message into Queens residences. Historically the university has put up as many road blocks as possible to make sure this doesn’t happen. The school sorts the mail to ensure flyers and other direct mail pieces do not end up in students mailboxes, they do not allow local newspapers into residence, heck you can’t even leave material in the lobbies in hope that they may pick it up on the way out. The only way to reach students at Queens especially those in residence is to buy an ad in one of the university newspapers with the most popular option being the Queens Journal. Well up until now! Let me introduce you to geofencing which is a serious game changer for me to change this trend and I will explain why. Sure you can restrict traditional media from finding it’s way on campus but you can’t take mobile devices out of the hands of students. I would argue that most web browsing by students would be done from a mobile device which makes this form of advertising even more effective. They live on these things.

For those of you new to geofencing it is a location based mobile marketing platform using GPS technology. So how this would come into play at queens is we simply punch in the residence addresses and various landmarks around the campus. We then target a radius around that location with your message for example 1 km around each address. When students use the internet from their mobile device or tablet your ad will come up on millions of websites within our network. We sell this based on impressions and track click thru’s just like a desktop campaign. The timing couldn’t be better, as long as you book before August 31st this platform is half price at $10 per thousand. You could run 50,000 impressions in September for just $500. (Yes we can easily serve these up with this platform)

Hopefully if you are an advertiser and you want to reach Queens students you are as excited about this platform as I am. It only took me 23 years to figure out a way in but thanks to technology it’s better late than never.

Follow me on Twitter @GeoffJosey