If you haven’t been to Save.ca lately you need to check it out as you will find that the user experience is greatly improved. The experience is simply much more user friendly. The majority of the flyers are now fully tagged which allows the user to create shopping lists, find the store closest to their location, share favorite deals socially (I do this daily), add the retailer to favorites lists and click through to the company website. Download the app and you can scan your favorite loyalty cards, redeem coupons through the cash back feature, find stores using your phones GPS signal and it gets better. Check out the new deals section, read the articles to improve your shopping experience and even step up your game in the kitchen by watching one of our how to recipe videos. If partying is more your thing join the next Twitter party which are always among the top trending events on Twitter. Of course there is more so it’s time to check it out.
What does this mean for our advertisers?
Replacing the flat rate model we once had we will put your company on a cost per view (CPV). How this works is we agree on a budget for each flyer campaign and it is up to Save to hit that budget on a CPV basis. This encourages a relationship between Save and the advertiser to grow together and it is up to us to deliver the audience we agree to at the start of the campaign. Once we show a high ROI we know if we can increase the flyer views the advertiser will see the added value with the increased investment. This is our standard flyer view opportunity. Now comes the fun part! The flyer tagging allows us to share metrics well beyond flyer views, page views and impressions. We are able to share product information such as which flyer items are being clicked on most frequently, click thrus to the company website, total items added to shopping lists and total dollar value added to these lists. This is valuable information which can help with planning of future flyers in terms of products but it also shows the likely ROI as we know these shopping lists are being used for the consumer’s next shopping trip. In order to maximize the traffic we will also include your flyer with a save.ca e-blast to our 1 million subscribers coast to coast. This isn’t even close to everything the site has to offer but since I like to keep my blogs to 500 words or less this is all you are going to get for this one. You will just have to set up a meeting to discuss your next flyer, deal or coupon campaign and I will knock your socks off with the all new Save.ca.
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