Extreme Couponing in Canada

By now we have all seen the television show Extreme Couponing and envy coupon goers as they walk through the lines with $1500 in product and actually end up getting cash back which to me is absolutely insane so thankfully we do not coupon this way in Canada. Canadian retailers do not allow these loop holes as most do not accept coupons on coupons, multiple coupons for the same product you get the idea. There almost always is a disclaimer to prevent this so it’s much different but still very effective. Couponing is still a very popular method to track campaigns for advertisers as well as cost savings for consumers. The way we clip coupons has changed over the years it has shifted from newspapers to online sites such as pictured above. There are many sites like this to surf and if you want to be a frugal shopper you can save hard earned dollars especially if you make it a weekly habit. Although the coupon craze is no longer in newspapers for the most part they are still out there in print through direct mail. Flyermail  a company I founded and sold to Metroland is an unaddressed direct mail product made up of multiple flyers many of which include coupons used by advertisers to track results. Companies also send coupons through addressed mail to their customer base which is more expensive but also very effective. I have had restaurants do campaigns in Kingston on a distribution of 50,000 and get over 2000 coupons back and I recently had a local butcher shop do a 2 for 1 coupon on steaks and received over 500 back in the first week and this was on a distribution of only 20,000 packages. In both cases the advertisers were thrilled with the response and the customers are happy with saving money especially when they get a free steak! So you don’t live close by the butcher shop and the coupon is not in your FlyerMail ( package? Not to worry our print customers are also online on so just go print off your coupon, share it on facebook, create your shopping list of coupons and eat your heart out. Whether you are an advertiser or a consumer I make my living making you happy and this trend isn’t going to change anytime soon. Follow me on Twitter @GeoffJosey