Using Twitter as a Business Tool

It is a common occurrence that I am sitting with a client and the topic of social media comes up, in this case we will focus on Twitter. As much as advertisers know they now need this presence many have no idea where to begin and are misguided by the notion that it takes too much time. Not only do many small business owners not understand Twitter most multimedia reps who sell digital media do not get it. If you are a traditional print multimedia rep like I am and do not yet have a twitter presence I suggest you get one and use it to promote your brand. Of course the product you are trying to sell is the best thing to come along since the invention of newspapers so the client does a simple Twitter search to test you out and you are nowhere to be found or you have 3 followers and haven’t tweeted yet. Sound familiar? Ok clearly this rep knows nothing about digital media so is this the best place to spend my digital dollars? This blog will educate multimedia reps and small business owners how to effectively use Twitter to grow their business.

The first thing you need to do is have a professional portrait taken so that the image represents your brand not a pic from Saturday night’s bender. Twitter also allows you to use a background photo which I use to promote my brand as your Metroland East Multimedia Representative. Next create a profile that makes it clear to followers what your purpose is. In my case this includes deals, interest stories, and community events pertaining to my clients, partners as well as myself. Oh yeah throw the Montreal Canadiens and Tennis tweets in there for your entertainment. My followers know exactly what they have signed up for. Once this is complete you should find tweeters who are after the same audience you are and steal their followers. I believe you can follow up to 1000 right off the bat. Not all will follow you back but many will and those who don’t you can unfollow them at a later date. Now that you are ready to start tweeting make sure you tweet as promised so for me as an example I promote my deals from my advertisers that are live on If the client you are tweeting about is on Twitter make sure you let them know by including them in the tweet i.e @Bathsolutions. This way they will know that you are spreading the word which is a great way to score brownie points. Make sure you are frequently searching for your clients to see if they are on twitter and if they are follow them. Include hashtags in the tweet i.e #saveca, #coupon. Think of hashtags as a search engine. Coupon lovers will #coupon looking for deals they can use on their next shopping expedition and when they do they will find the last coupon I just tweeted about. When your clients tweet about a deal or a charity they are involved in make sure you retweet their message this can go a long way as they are notified that you retweeted the message. Content, videos and pictures are also popular tweets that will bring new followers. It just so happens if you are a multimedia rep with Metroland Media we produce content, videos, online deals,flyers,coupons and much more for our advertisers so Twitter is the perfect outlet. Should you be at an event waving the company flag make sure you take a picture with your smart phone and let the world know where you are Twitter loves this.

Just remember we are marketers and business owners in the digital world so let’s embrace it and no better way to do that than social media. Create a brand, be consistent and show the advertising world that they need to be doing business with you as you clearly get it and have the Twitter presence to prove it.


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